The Male Gaze is pervasive in art because women are pleasing to look at. Today in popular culture, majority of magazine covers consists of women showing their bodies or doing interesting poses. When other women see the magazine, they are influenced to change themselves to look appealing to others. The women on the magazines are seen as objects for promotion. Not only is this in magazines, but also in television, video games, practically everywhere.
Patriarchy and The Male Gaze are related to each other. Patriarchy, defined by Bell Hooks, " A political-social system that insists that males are inherently dominating, superior to everything and everyone deemed weak, especially females..."(Hooks 18) Both involving men as "superior" to women. Patriarchy has sustained itself through the years since the very beginning. The people were taught that god was male, so people embraced the patriarchy thinking and soon it seemed to be the "natural" way of life. This way of life would be passed on for generations to generations, "Our sense of gender roles was learned from our parents, by the ways we saw them behave." (Hooks 19) Parents would "fix" their children to fit into their appropriate gender roles and accept their false selves. When Bell wanted to play marbles like the boys, her father "Then suddenly he snatched me up, broke a board from our screen door, and began to beat me with it..." (Hooks 20) Not only what the man did was unacceptable, but he was also forgiven for his violent actions which women were not allowed to do. Women were allowed to show emotion, while the men were not or they would be "a sissy." Not only does Patriarchy affect women, it also affects men who do not fit in the category of "masculine."
When I was young, I didn't realize my parents followed the Patriarchy life style, but later on gradually we drifted apart from that style. Although not long ago, my swim team member yelled, "Be a man!" I've always been a bit bothered on why she would "man up" when our members were doing fine.
https://theconversation.com/explainer-what-does-the-male-gaze-mean-and-what-about-a-female-gaze-52486
http://serendip.brynmawr.edu/sci_cult/courses/beauty/web4/akaufman.html
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